You can check my presentation video here but just in case here are some benefits of web video:
- Increase sales enquiries - videos show the experience of a service, feeling of a product, etc making potential clients more inclined to buy online.
- Help potential clients understand your services - videos are perfect to explain a process or how your product/service works, cutting down the time you spend answering questions and try to explain everything.
- Distinguish yourself from competitors - a 360 of your business, an event or community happening, a catalogue of your range... videos are great to set you apart.
- Encourage social media sharing - people want to share visual content in their social channels and what better than short videos!